Consumers are flocking to brands that are transparently honest—disclosing sourcing, pricing breakdowns, supply challenges, and environmental impact. Radical transparency—from Everlane’s cost breakdowns to Buffer’s open salaries—can build trust and deepen connection.
This post reviews transparency tactics, communication plans during supply disruption, and the authenticity gap. It also examines when transparency backfires and conflict scenarios. As skepticism rises, brand trust becomes harder to earn—and transparency may be the most potent differentiator.
